Sex sells is one of the oldest adages of advertising, and companies found ways to integrate sex into their marketing plans. One of my favorites was Carl’s Jr., who had the hottest girls showing us that nothing is better than some good meat.
And then Doritos jumped in with rainbow chips!
Sex sells is one of the oldest adages of advertising, and companies found ways to integrate sex into their marketing plans. One of my favorites was Carl’s Jr., who had the hottest girls showing us that nothing is better than some good meat.
Then Carl’s Jr. got neutered and was no longer allowed to play in the adult sandbox — and just like that, sex was gone. At least we still have Hooters.
Maybe we still have Hooter’s because they (surprisingly) had enough balls to fight against the government who tried to make them hire men.
I wonder if the new dic-staraunt “Tallywackers” will be forced to hire women? Is a penis required? I need another shot just imagining the implications of gender and gender related equipment required.
As previous articles have noted, I live under a rock and have no money, so I unfortunately never notice the marketing and advertisements aimed at the bi and gay community. In my defense, I don’t have cable.
For fun, I was reading about Dr Pepper’s foray into the deep end of the bi and gay side of Marketing 101 and was shocked at how hard they went after the market (maybe “hard” was the wrong word to use).
The fun reading turned into research, and I discovered Burger King and McDonald’s had stuck more than their toe in the water with various ads, rainbow wraps, and other gay-themed advertising. This was getting interesting and I was getting fixated, and not just because I like a nice set of buns.
That brought me to my latest find … other huge companies pandering … ok, well not pandering, but “marketing” specifically toward the bi/gay/lesbian community. Not only does sex sell, but bi and gay sex appears to sell even better.
Doritos, the best snack ever invented except for the residue that makes touching paper a serious danger, started advertising LGBTQ+ friendly adds with rainbow colored Doritos.
The Skittles rainbow based advertising was popular with the community for showing their support, but naturally some disliked the move.
Apparently tasting the rainbow is only acceptable if done in candy form. Those who dislike such advertising obviously don’t just have a problem with the bi and gay community, they also clearly have a problem with brightly colored snacks.
Homophobia in the modern era is getting ever more ridiculous and offensive. I would rather taste the rainbow any day of the week than deal with the out of touch old farts railing against “Doritos turning our gamers gay”, because, if we’re honest, there’s a short list of people who actually like Doritos, and they’re not the type to grab a sign and picket against a Pride parade.
This is good for Doritos, because not only did it give us a snack with pretty colors, it also gave the bi and gay community more moral high ground against their detractors.
Though marketing to the LGBTQ+ community might just be a blatant cash grab, it’s a cash grab that shows support for the community, however shallow that support may be. More than that, every time some cranky rednecks watching FOX grab their anti-gay frog signs to protest such a company, they prove just how out of touch they are and how in touch the companies are.
Having the support of such companies might not mean a whole lot considering the state of late-stage capitalism, but it does mean a lot when it comes to community support. For this, and because they are delicious, I can relate to AC/DC Doritos.
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