It is hard for me to understand why people willingly pay for fake Mexican food. I can understand going to Taco Bell in the middle of the night on a drunken food run, if only because the White Castle is too far away.
Some people just can’t resist the overpriced, overstuffed goodness that is Qdoba and Chipotle, however.
Chipotle, Gay Marriage & Your Choice of Burritos or Tacos
It is hard for me to understand why people willingly pay for fake Mexican food. I can understand going to Taco Bell in the middle of the night on a drunken food run, if only because the White Castle is too far away. Some people just can’t resist the overpriced, overstuffed goodness that is Qdoba and Chipotle, however.
Though I prefer my beans of the garbanzo variety and my tacos from a truck, Chipotle is continuing the trend of marketing to the LGBTQ+ community as well as gay marriage with a massive load of meat.
To honor the community of letters in the restricted alphabet, LGBTQ, Chipotle released their ¿Homo Estás? coupon. The coupon presents the phrase “which way do you sway?” and features an option for burritos or tacos.
Do you eat tacos or burritos? I prefer nachos!
Personally I’d rather get nachos, but apparently Chipotle is anti-nacho. They are, however, clearly supportive of the LGBTQ+ community, and for that we AC/DC them.
Their support for the community and gay marriage is another inspiring example of a major company seeking to attract more people who should really know better than to eat such food.
Fortunately, Chipotle is foreign enough and expensive enough the swarms of angry rednecks who rallied against Burger King have not mustered against Chipotle, who could easily defeat them by beating them into submission with their burritos.
In all honesty, however, the fact that such a company as Chipotle would show their support for gay marriage is further testament to the rising acceptance of what was once considered abhorrent.
Where only a decade or so ago such an action by a company would be considered unthinkable, and even now companies who show their support can be cowed by special interest groups.
As more companies trend their marketing in obvious support of the community is continued testament to both the community’s acceptance and its viability as a market demographic.
Granted that might be a somewhat cynical way to look at the issue, but for most companies the bottom line is, well, the bottom line. Don’t worry, tops and verse are always welcome.
If selling to the LGBTQ+ community is what keeps them in the black, than by gum those burritos will be wrapped in rainbow foil.
That’s okay though, because whether the support is just cynical marketing or genuine support, the fact that the company, any company, is willing to stake their claim on the demographic demonstrates their support not just for the community, but also for the gay community to be open, honest, and, above all, hungry for food they should really know better than to buy. [EDITOR: “Ok, Karen”]
Some companies are very upfront about their disdain for the community as well as their public fight against gay marriage, while others applaud it only to be shouted down by narrow minded bigots, or worse, zealots.
For some, they manage to lend their support to the community without backlash, How Chipotle achieved this queso-based miracle is beyond me, but it is something to be lauded as the worlds continues to advance and open its mind to new groups and demographics.
It may not get us free guacamole, but at the very least it will get us a more accepting and open community, and allow us to have more realistic talk occurring about gay marriage rights.
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