At LoveWorks, we are one of the few companies in the retail world where masturbation and sexual intercourse are discussed daily. We get to talk about sex!
Our intensive employee training teaches team members about everything from sexual problems, to relationship issues, as well as to the need for our customers to be able to share their feelings, emotion and confusion with someone who won’t make judgments.
At LoveWorks, we are one of the few companies in the retail world where masturbation, orgasms and sexual intercourse are discussed daily. As a company providing relationship self-help, talking is what we do. Every day we talk about sex.
Our intensive employee training teaches team members about everything from sexual problems, to relationship issues, as well as to the need for our customers to be able to share their feelings, emotion and confusion with someone who won’t make judgments.
It is an amazing job really, but it isn’t for everyone. On Monday, we might have a customer complaining about vaginismus and how to enlarge the vagina to make sex more pleasurable using dilators. On Thursday, a different customer is looking for someone to shrink or tighten her vagina, because after child birth, she and possibly her partner, feel that her vagina isn’t tight enough for pleasurable sex. We look forward to any day that we can talk about sex and provide an educational moment.
On Tuesday, we will take to a couple confiding in us that the husband’s penis is too small to effectively penetrate and provide the satisfactory intercourse they desire. They are looking for solutions and we need to know how to direct them – and explain how extensions will help with their issues without making him feel bad or inadequate.
Because on Friday, a customer is likely to drop in to say her husband’s penis is too large, and now he wants to try anal, even though vaginal intercourse is painful with his large appendage.
I’m not kidding. One-third of our customers are seeking confidential advice on how to solve a sexually related problem – which is any problem that makes the sexual act not as enjoyable for them or their partner. They won’t talk about sex to anyone else; but they will talk about sex to us!
And they will not talk to their doctor about it, out of embarrassment or possibly out of fear that the admitted sexual problems will be added to the patient health record. Our customers know that talking to us occurs in a safe and welcoming environment.
Another third of our customers will ask us about specific toy recommendations without any personal discussion about sexual issues. Which of the bullets has the best vibration, or which of the rabbits provides the longest insertable length.
Our final one-third walks into the store, nods their head at our sincere greeting, and either walks around aimlessly or goes directly to one section – where they review what is available, grab one toy, and proceed to checkout. During this time they tell our team members that they didn’t need any help, and we left them alone to peruse. And they were right – they were on a mission and they knew exactly what they wanted to buy.
Some of these customers are so uncomfortable and there is nothing we can do. They will NOT talk about sex to us or anyone.
Some customers spend hours, especially customers choosing videos. The quickest customer is less than a minute. They knew exactly what they wanted and where to find it in the store. Those are often the ones that we think were having sex a few minutes previously, and their favorite vibrator broke.
Not wanting to lose the opportunity, the man rushes down to the store and buys a replacement and makes haste home.
Personally, the worst part is when you realize you are unable to help someone. LoveWorks’ team members are taught that if you are asked for help, and a toy won’t provide the help that the customer needs or wants, you are not to suggest any other toy solely to make a sale.
We have had ladies arrive at the store with a willingness to spend hundreds of dollars in anything we think will help them with the lackadaisical sex life she and her partner are experiencing.
Before any suggestion are made, LoveWorks’ team members will ask questions and talk about sex so that they can proceed in the right direction.
Recently this exact situation arose. A female customer in her 40’s came into the store, grabbed a shopping cart and told the staff member “help me pick out some toys, and lingerie and games and things”.
As the staff member began to ask a few questions to know where to start first, the customer admitted that she didn’t enjoy sex anymore because it didn’t feel good, and her partner had told her to come to LoveWorks and buy whatever she thought would help her to have more enjoyment because it was beginning to affect their relationship.
The discussion continued and finally the staff member had an “aha” moment. It finally came out that the biggest problem was that she was “never excited” enough even though she wanted to be with her partner.
“Never excited enough” is the code that women use to say that they are not getting wet anymore. Now that the problem was isolated, there was no need to suggest toys, or lingerie, or whips or chains. If we didn’t talk about sex, we would never know the real issue.
The customer needed ONE item. A good quality $15 bottle of lube, and person-to-person advice on how to utilize the lube to make sex pleasurable again.
There is a study published where it was determined that 40% of all women do not get wet enough for intercourse, even when fully aroused. Every team member knows about that study.
The sale of one item was made, and the woman left. Weeks later she came in for other items – not out of need, but want. The same staff member wasn’t on duty, but she went out of her way to tell how the advice was 100% correct. Adding the lube not only allowed her to enjoy the penetration, but allowed her to stop WORRYING about the lack of lubrication. It made sex fun again, and now she was looking for other FUN things to add to the bedroom.
Do you think that the staff at CVS or the Walmart Pharmacy could answer your questions about sexual problems? No. So why are so many people buying cheaply made lubes from them? That is a question we grapple with daily. Try to talk about sex with the CVS employee!
The hard truth is the team members in my store are bored. Not every customer wants to talk, but they would be happy to talk to every customer! So when someone does ask questions, you can see the excitement and glow in their eyes, as they get to put their in-store education to good use.
Some of our staff have studied beyond our store training, and have become a “Certified Sex Health Resource”, by participating in online educational programs.
I like to see more customers challenging the LoveWorks’ team. It is fun to see a customer come into the store, pick up two different types of lubricants, and ask – “why is this one better or worse than that one?”
Because I am telling you, those are the questions my staff looks forward to!
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