The LoveWorks adult store idea began around 1979, as adult store began to transition to nicer, more upscale lingerie, gift and novelty boutiques. The LoveWorks concept centered around a female-friendly store, that was well-lit, inviting, and in a safe geographic environment. Our stores are designed to be very well-lit, and cater to a majority female clientele.
It wasn’t until 1989 that the concept moved from “idea stage” to the actual planning of a “real store”. In 1991, that store opened in a 1200 square foot suite in the back of a large shopping center. More than 90% of our floor space was devoted to lingerie, dance wear and other apparel.
Over the years, the product mix has changed. Lingerie and dance wear, although an important part of our sales, no longer occupy a majority of floor space. Customers began asking for lotions and oils, and personal lubricants, and LoveWorks began adding these items to the store, indirectly transitioning toward the concept of an adult store.
In 1998, getting “Online” was all the buzz! LoveWorks registered the domain “loveworks.com“, and immediately created an “online store”, with operations based in Las Vegas, NV. From Nevada, we began shipping everything from lubes, to massage oils, to the largest and heaviest sex toys! To put this “time in history” in perspective — Google went online in 1997, and Target didn’t sell online until 1999.
To this day, the LoveWorks website provides all the same quality products you’ll find in the stores. The website includes in-depth product descriptions, product reviews written by trained store employees, and the same guarantee you’ll find in the stores. Whether our customers buy online or visit a store, LoveWorks makes sure you have access to the years of knowledge of our employees.
Also at this time, sexual devices (aka: “Sex Toys”) were considered to be illegal (to be sold in stores) in the state of Louisiana. LoveWorks continued to expand its selection by adding greeting cards, gag gifts, novelty items, and a very limited selection of massagers, that would keep the store in line with all legal requirements.
In May of 2000, the Louisiana Supreme Court overturned the “Sexual Devices Law” opening the door for many new and exciting products to be added to our adult stores. We immediately developed our own “Sex Toy University” to train our employees about the thousands of new items being added to our adult store. Even today, all employees must complete and master the training offered in each store.
However, we were still weren’t able to sell sex toys in Texas, because Texas had the same legal restrictions, preventing us from selling some of the newest and greatest sex toy items on the market. In 2008, the Texas law was overturned, allowing our Texas store to add many new items as well. As in Louisiana, our Texas employees were enrolled and “schooled” on the thousands of new toys, lubes and lotions added.
Adult video is regulated by local jurisdictions, and is only available in some of our adult stores. Today’s stores are 3-5 times larger than the first store, and carry thousands of products.
LoveWorks adult stores still caters to a majority female clientele and is proud to be a Louisiana company.
LoveWorks — because it does.
